Our Story

About Us

Our Vision

At Circular Transparency, we are passionate about accelerating the adoption and integration of sustainability into the core of businesses. Our founder, Nina Shariti, recognized the critical need for businesses to embrace sustainability as a strategic imperative. With a deep understanding of both sustainability principles and business dynamics, she envisioned Circular Transparency as a catalyst for change – a platform dedicated to create positive impact and amplifying areas where sustainability can drive the most significant growth.

Get to know

Our Founder

With over 20 years of experience in business and sustainability leadership within the retail industry, Nina Shariati is a seasoned professional dedicated to driving real impact through collaboration. As the founder of Circular Transparency, Nina's vision is to accelerate the adoption and integration of sustainability into businesses, amplifying areas where sustainability can drive significant growth. Her expertise spans cross-functional and global roles in production, strategic purchasing, sustainability, business development, digital product management, and more.

Nina's professional journey highlights roles within the H&M Group, where she has led numerous groundbreaking initiatives.

Among her notable achievements are spearheading some of the organisation's most challenging and innovative projects, including;

  • Climate targets integration strategy development

  • Smart and connected circular ecosystem development enabled by Digital Product Passport

  • Circular business ventures development

  • Transparency and traceability

  • DE&I program development for H&M Foundation

Nina's commitment to sustainability extends beyond her professional endeavours, as she serves as a UN expert in circular economy, transparency, and traceability for textiles and fashion.

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Why Choose Circular Transparency?

Bring your ideas to life

Expertise: Led by Nina Shariati, we brings together years of experience in sustainability leadership and business management.

Build your confidence

Tailored Approach: We understand that every business is unique. That's why we take a tailored approach to every client, ensuring our solutions align with their goals and values.

Expand your potential

Impact: Our ultimate goal is to create meaningful impact – for our clients, for society, and for the planet.